Tirana Government Hub & Tower
Two Landmark Projects Driving Urban Transformation
Tirana, Albania’s capital, leads the country’s ongoing urban transformation. As part of this continued development, the city launched an architectural competition for two distinct projects: a public administration hub and a mixed-use tower. Although both buildings share a broader vision, each will be built on a separate site and therefore treated as an independent venture.
Services
Image strategy and concept development
Competition visualizations
Partners
Iconic Forms with Local Roots
Our team had the privilege of creating a series of images for Zaha Hadid Architects’ bold competition entry. Their iconic designs fuse traditional Tirana aesthetics and local materials like terracotta with cutting-edge digital technologies, resulting in two monumental yet inviting landmarks.
Rapid Visual Prototyping
With architecture this iconic and geometries this striking, the visual exploration phase becomes even more crucial. We quickly test ideas against criteria of visual boldness, emotive impact, and fidelity to the concept. The sketches produced are fast, rough, and expressive—purposefully designed to communicate our intentions and set the mood for the entire image set.
Throughout our iterative process, we maintain an open dialogue with the architects, continuously refining and discarding less effective ideas until we arrive at a cohesive selection that aligns perfectly with the project's vision and objectives.
Some of the discarded concepts are showcased in the slideshow below, illustrating the thoughtful progression and evolution of our design journey.
