Ensemble Hardturm
The “Ensemble” project at the Hardturm site in Zurich is one of the city’s most important and widely discussed urban developments of recent years. Built on the former stadium area, the project combines a new football stadium for Zurich’s two clubs, affordable housing, high-rise buildings, and public open spaces.
By bringing together sports, housing, and everyday city life, the project creates a new part of Zurich-West with a strong urban identity.
We supported the project visually over several years — from the competition phase and early planning studies to the current design. During this process, the visualizations helped both as an internal planning tool and as an important part of public and political communication.
Services
Public-space visualizations
Consulting and process facilitation
Photography and drone imagery
Coordinating Complex Contributions
The project brings together the work of several architecture offices, landscape planners, and project stakeholders. Our role was to combine these different inputs into one clear and consistent visual story.
A Project in Public Discussion
Few projects in Zurich have been discussed as much as Ensemble Hardturm. Public votes, objections, and political debates strongly shaped the development process.
The visualizations played an important role in making the project understandable and accessible for the public. They supported discussion and decision-making and helped communicate the vision throughout several successful public votes.
Perspectives of Future Use
Future users were an important part of the planning process. As the future home of GC and FCZ, the stadium carries strong expectations — from the atmosphere on match days to its connection with the surrounding neighborhood.
The images needed to show both the energy of football events and the everyday life of the public spaces around the stadium.
Continuity Through Every Phase
Over the years, many visualizations were created for different planning stages. The goal was not only to update the content, but also to develop a consistent visual language that clearly represented the project throughout its evolution.
Visualization as Communication
Our work connected planning, public communication, and politics. The visualizations helped explain complex ideas in a simple and understandable way, bringing different interests together and creating a shared understanding of the project.
Create clarity between planning, public communication, and politics with visualizations that make complex projects easy to understand.
