Hochparterre Theme Booklet
For the Architecture Visualized theme booklet, we collaborated with Hochparterre and five project partners on a publication dedicated to the creative potential of architectural visualization.
After an initial exchange with each partner, our team received full creative freedom. This visual carte blanche produced five independent, commercially usable image concepts and a rare opportunity to explore ideas beyond the conventions of commissioned work.
Services
Development of a specific visual language
Image strategy and concept development
Marketing visualizations
Photography
Five Independent Image Concepts
As with every project for our clients, we uphold very high standards for ourselves, from understanding the task to creative conception and technical execution. In this case, the challenge was not just to develop a visual world, but to create five completely different visualizations. They shared a common goal: to be exceptionally creative, both in form and content, so that they are usable for the clients despite their unique nature. In other words, the aim was to strike an ideal balance between artistic expression and commercial viability.
Development of the concepts
We extensively discussed the various themes and concepts within our team. Each of the five visualizations had a designated lead person who focused entirely on the theme and approached the task conceptually. We scheduled regular meetings to discuss and challenge the concepts and implementation ideas as a team. It was a profound engagement with each concept, from initial idea to final execution. The result was five visualizations that are as different in form and content as possible: from a sophisticated staging in the style of Mad Men, to a surreal visualization reminiscent of Rousseau, to a vibrant and colorful illustrative depiction. This project, with its diverse implementations, showcases the spectrum and quality of our work.
One of the visual concepts for this project involved conveying a certain Los Angeles lifestyle, specifically through a festive pool party theme. As part of the implementation, we collaborated with our trusted photographer, Filipa Peixeiro, for a photoshoot that included styling and special wardrobe. To stay within budget, instead of hiring models, we decided to photograph our own team members.
