Denzler House
The listed Denzler House, built in 1912 near Bellevue, was comprehensively refurbished for retail, high-quality offices and a luxury duplex apartment.
Working closely with the owner, marketing team, architect and construction manager, we developed a coordinated visual world that made the historic fabric and future uses tangible before completion.
Services
Marketing visualizations
Mood boards and interior concepts
Photography and drone imagery
360° virtual tours
Animation and film
Partners
Building a Shared Visual Language
This project involved numerous participants, each with different perspectives and needs. Our project management skillfully facilitated a moderated process to reach consensus, harmonizing the varied views into coherent visualizations. A significant challenge was the visual reconstruction of the protected historic building, with its unique architecture, paintings, and decorative elements. Flexibility was essential due to the evolving architectural plans; many details were defined during the project and sometimes shaped by the visualizations themselves.
Reconstructing Historic Fabric
For the reconstruction, we documented missing historic elements on site and decided which components to build in 3D and which to capture photographically. The prepared photography flowed directly into the models, creating a precise visual world for the interiors, animation and virtual tour.
The existing rooms were not included in the architectural plans. Instead of the usual plan-based construction, we recreated the spaces in 3D using photographs. This included elements such as wall paneling, stucco ceilings in offices, corridor cabinets, and wall coverings in other rooms. Given the distinctive wood patterns, these had to be accurately replicated as well.
Notably, the historic painted tiled stove was completely reconstructed for flexibility in editing and to showcase it from different perspectives in the 360° tour, visualizations, and animation. Additional elements like the terrace railing and onion domes were also modeled.
For the building's exterior views, we combined 3D rendering with photographs. Only specific facade parts were adjusted, while others remained unchanged.
Partially using photographs was efficient and helped maintain the natural look of the historical facade, which is challenging to reproduce in 3D. The facade was cleaned via Photoshop, and combining rendering with photos required precision to ensure a seamless and unified image. For a perfect result, the 3D camera settings had to match the photographs exactly.
